Monday, May 4, 2009

Should television, DVDs and other video media be targeted toward children under the age of two?

As technology increases and cable channels multiply and diversify, media companies create television channels for every sub group of the population. While on the one hand this may be strategic marketing, one particular target audience has caused recent controversy: babies. Not only are some programs now directed towards babies, but also an entire network has recently been founded to cater to these young viewers. Baby First TV is the first twenty-four hour station devoted to entertaining people under the age of two. Baby Einstein has introduced an entire series of DVD’s aimed at very young audiences. Even Sesame Street has created some material for babies under their series “Sesame Beginnings.” Yet what is the overall effect of these specialized programs? Is aiming television at children under two a mistake?

Should television, DVDs and other video media be targeted toward children under the age of two?
no because theyre babies and need maternal and paternal interaction- not teletubbies or dora


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