Thursday, November 19, 2009

Is there a viable market for older teen and young adult animation?

I've been pitching a film (www.strangeframe.com) for the past few years, but industry executives say there is no market for animation in the 15-25 year old crowd (our target audience). What do you think? Why?

Is there a viable market for older teen and young adult animation?
Go to any Best Buy and see how much shelf space they devote to anime - mostly marketed toward older people. There is definitely a market.
Reply:By "no market" I think they mean "not a high enough return on our investment." There's certainly a market, if you consider things like Spike %26amp; Mike's Sick and Twisted Animation Festival in the real world or Red vs. Blue on the internet, and all the anime fans in that age group (it's not like parents were taking their eight-year-olds to see Princess Mononoke --or were they?)





Convince them with numbers. Show them sales figures for animations in your target age group (think both anime and Hollywood produced stuff like The Chronicles of Riddick: Dark Fury [2002], The Animatrix [2003], and Aeon Flux [1995]). Of course *I* think there's a market, *I* buy tons of the stuff, but you need proof to convince studio people. Remember to show DVD sales as well --how old are Ghost in the Shell and Akira but people are still buying them?





You're not going to get the same budget as Pirates of the Caribbean sequel, but there's a market.


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